marketing
Our bakeries and our people are our Marketing Plan. In our business, location
really is everything. We select our locations for their high foot traffic.
This means we are most often located in regional and downtown malls. Our product
marketing is done entirely on site. From our warm and attractive facilities
built for the new Millennium, to our signage and menu boards, to our feature
posters and seasonal point of sale… all are eye appealing and designed to
draw people into the CINNAZONE. Our biggest on-site marketing feature is our
highly trained staff, who engage our guests as they would in their own homes.
| Everything we do at CinnZeo is visible to our guests. They can see the products being prepared fresh throughout the day and each one of our employees is a marketing specialist in explaining to our guests exactly what they are doing and how our products are being made. This sensory form of marketing is very effective in influencing our guests to purchase our products. At CinnZeo our belief is that getting the guest to try our product is the most effective way of helping them decide to buy, so we use a very aggressive sampling program daily. |  |
